“Why don’t we just automate Social Media, we can then go back to doing our day jobs”

This is a direct quote from one of my “social media savvy” colleagues in Dublin the other week.

I was then dragged into a conversation of the relative merits of @Buffer vs @hootsuite. Which one was the best the best at scheduling Tweets.

To Schedule or not to Schedule

Tweets have a short “self life”, research shows that they tend to have an active duration of about 18 minutes.  This is crazy from a Marketing prospective were you are looking for your message to have penetration, reach and longevity.

You could Tweet every 18 minutes, but you would come across as a spammer and need a full time Tweeter.

Read the full post | Timothy Hughes