Gone are the days when you threw up a few web pages, scattered your on-point keywords and be relatively certain Google might list you on page 10001 for whatever brand of snake oil is your main preoccupation. Yes, okay, you also had to boogie to whatever arbitrary new tune and set of rules Google rolled out if you wanted to rank well or at all. And the hits just keep on coming.

As of 21 April 2015, Google is insisting on websites being ‘mobile friendly’. This wasn’t the butt-clench it might have been for Post-40 Bloggers since we’re always down with the latest technological best practises. But what about you and your site? Do you know the basic elements of a mobile-friendly site?

First steps might be to run your site through Google’s Mobile Friendly Test and to read Forbes’ article on how prevention really is key here rather than damage control after 21 April when your non-mobile-friendly site may have dropped significantly in Google rankings. Ed

We’ve known for some time now of Google’s increased emphasis on mobile-friendliness in the search results.

We’ve seen them testing out mobile-friendly icons and non-mobile friendly icons. We’ve seen them add mobile usability reports in Google Webmaster tools, and send mobile-usability warnings to webmasters with non-mobile friendly sites.

These signs have all been pointing to one thing: an impending shift toward mobile-friendliness as a significant ranking factor. It appears this time as come.

In a recent blog post, Google stated that as of April 21, there will be increased weight given to the mobile-friendliness of sites: “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”

For webmasters who have been putting off improving the mobile usability of their site, now’s the time. Google has clearly stated this change will be significant.

Read the full post | Forbes